Rapid prototyping yields usable UI code for rich demos and feedback, for testing with backends and APIs, and for profiling performance on real devices and connection types.
Ocado Webshop improvement case study developed to support my application for a UX specialist role at the the world's largest dedicated online grocery retailer (580,000+ active customers).
Motivation: to demonstrate excellent fit for the role with a practical application of UX design and prototype development, implementing the Double Diamond process.
New identity for a mobile telecoms research program spinning out from a parent organisation: document and presentation templates, web sites and printed collateral.
Marketing site and client portal. Designed and implemented new web properties for Mobile Market Development Ltd's transition from publishing six long-form printed reports per year to 20-30 short-form, PDF-only reports.
Custom content management system for publishing PDF documents: clients sign in to download material licensed to their accounts; implemented analytics to measure individual engagement and help retain, upsell accounts.
Mobile Offers & Promotions Database. I built a web app for mobile telco marketing managers to search and browse TV commercials, print and online promotions. With MMD colleagues, we curated over 2,500 examples from 100+ mobile operators in 40+ countries.